Reader Profile
New Mexico Magazine readers are a prime market for your advertising. Statistics show they fall into the prime income group and prime interest groups that make up the most responsive audience for you to reach with your advertising. Older, wiser, affluent, active, mobile, the New Mexico Magazine reader is a prime consumer for everything from mail order sales to second homes.
Median Age: 58 years
Gender: 38% male, 62% female
Persons per Household: 1 - 32.1%, 2 - 56.2%
Income: Median household income of $87,500. More than one-quarter of our readers have a household income above $100,000.
Reader Interest: Average reader has subscribed for 7 years.
- 59% save their last issue.
- 31% pass issues along.
- Readers spend 2 hours or more reading each issue.
- 65% have used articles for travel planning.
Reader Response: 78% have used travel ads as a source for information for planning vacations & day trips.
Reader Purchasing: 4 out of 5 find the advertising helpful in making purchases or travel plans. 92% would prefer to buy from New Mexico area businesses.
Reader Travel:
- 75% of our readers have visited New Mexico in the last twelve months.
- Nearly a quarter visit the state six or more times a year.
- Half of out out-of-state readers plan to move to New Mexico.
- 2 out of 5 readers are interested in purchasing property in New Mexico.
Our Readers Collect: Antiques, pottery/ceramics, art, crafts, Native American jewelry, lithographs/limited edition prints, Native American rugs, Southwest furnishings and photography.
Active Readers: Reading, gardening, hiking, camping, swimming, fishing, fitness/exercise, walking, golf, bicycling, boating.
New Mexico Magazine readers are all across New Mexico and in all 50 states with nearly 1,000 subscribers in foreign countries.
The in-room distribution is made to more than 175 hotels, motels and inns throughout the state. These magazines are placed directly in the rooms of New Mexico's hotels, motels and bed & breakfast inns each month.